Colgate Launches Web-Based Training Program for Sales Reps at National Sales Meeting.

Thursday, April 15, 2004

On April 14, 2004, at its national sales meeting, Colgate's Oral Pharmaceutical division introduced its sales team to its new online training platform and training modules developed and produced by Learn HealthSci. Learn HealthSci, hired by Colgate in January 2004, completed 6 multimedia modules with assessment exams covering 5 Colgate product categories. Colgate plans to do additional training with Learn HealthSci this year.

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Dental Professional Training & Marketing

  • Company-branded CE website
  • Online CE webinars
  • Viva Academy (Online Certification Program)
  • Online Lunch & Learn Program
  • Online product videos
  • Targeted email marketing

Distributor Sales Rep Training

  • Participation in the VivaRep Network (15 dental distributor training sites)
  • Online product videos

Manufacturer Sales Rep Training

  • Company-branded, e-learning website with learning management system

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