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Henry Schein Selects DenTrek to Implement and Manage Web-based Sales Rep Training Program

Wednesday, February 13, 2002

Henry Schein, Inc. (Nasdaq: HSIC), the largest provider of healthcare supplies to office-based practitioners in the North American and European markets, announced today that it has selected DenTrek to implement and manage a web-based training program for its sales force of over 800 retail reps. Schein will be utilizing DenTrek's proprietary web-based training platform, SMS, multimedia production capabilities and have access to DenTrek's extensive library of web-based sales rep multimedia training modules.

Through the agreement, DenTrek will be providing Sullivan-Schein Dental (Henry Schein's US dental business) with services and its web-based training platform enabling Sullivan-Schein to train and monitor its sales force over the Internet. Training modules will consist of pre-produced content as well as live interactive web-based seminars.

Sullivan-Schein continues to ramp up its sales rep training initiatives. "My goal is to have the best trained sales force in the health care industry," said John Chatham, Vice President Sales and Career Development for Sullivan-Schein Dental. "I am impressed with DenTrek's team and their web-based dental training package. I am excited about working with them to help us reach our stringent sales rep training goals."

Michele Penrose, Henry Schein CE Director, says, "DenTrek's online program will be a valuable and synergistic addition to our current training strategies. DenTrek offers our sales force convenient online access to dental training material in compelling multimedia modules. Having the ability to track and monitor all training activity on the web is efficient and cost-effective."

DenTrek Inc., a San Diego based company, continues to successfully deliver web-based training solutions to the dental industry. "We are extremely pleased to be given the opportunity to work with a globally successful company like Henry Schein regarding their sales rep training initiatives," says Philip Klein, DMD, CEO and founder of DenTrek. "We are confident that Schein's sales force will appreciate the ease of use and conveniences of DenTrek's multimedia web-based learning platform as well as our extensive library of sales rep training modules."

Henry Schein, Inc. is the largest distributor of healthcare products and services to office-based healthcare practitioners in the combined North American and European markets. Recognized for its excellent customer service and low prices, the Company serves more than 400,000 customers worldwide, including dental practices and laboratories, physician practices and veterinary clinics, as well as government and other institutions. Henry Schein operates its five business groups - Dental, Medical, Veterinary, International and Technology - through a centralized and automated distribution network, which provides customers in more than 125 countries with a comprehensive selection of over 80,000 national and Henry Schein private-brand products. Henry Schein also offers a wide range of innovative value-added practice solutions, such as its leading dental practice management software systems DENTRIX(R) and Easy Dental(R), which are installed in over 37,000 practices; and ArubA(R), Henry Schein's electronic catalog and ordering system. Headquartered in Melville, New York, Henry Schein employs approximately 6,500 people in 16 countries. The Company's 2000 sales reached a record $2.4 billion. For more information, visit the Henry Schein Web site at www.henryschein.com.

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Dental Professional Training & Marketing

  • Company-branded CE website
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Distributor Sales Rep Training

  • Participation in the VivaRep Network (15 dental distributor training sites)
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Manufacturer Sales Rep Training

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